A software that is launched at the particular location can be used somewhere else in the world too. Thus software localization is the term which is coined to enhance and develop the software as per the language, culture, legal requirements, etc. The user interface is made as per the preference of the people.
The alignment of the images and the documents, everything is done as per the perspective of the particular language. Thus this process of adoption of the software as per the requirements of any region is known as software localization.
It is often observed that the people feel more connected with the software that is in their native language. It creates the sense of belongingness among the user. We cannot expect everyone to know English hence to grow the reach of the software, round the globe, the localization acts as a tool in helping them. This format is helpful in increasing the sales, ensuring the better understanding of the product/services feature. And it even gives the competitive edge to the specific software.